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Videos

The challenges that the Chinese market brings to the auto financing company

An insight into some of the business challenges that we have encountered in trying to develop a rapidly growing Auto Financing Company in China, particularly in an environment of increasing legislative compliance and a changing customer demographic.

Catalogue: Asia Pacific 2017: Discoveries
Author: Brian Williams
December 4, 2017
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Citation

Williams, B. (2017a, December 04). The challenges that the Chinese market brings to the auto financing company. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-challenges-that-the-chinese-market-brings-to-the-auto-financing-company


Videos

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
December 4, 2017
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Citation

Chakraborty, M. (2017a, December 04). Building effective networks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/building-effective-networks-9203


Videos

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
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Citation

Hickey, K. (2017a, November 27). Inside out. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/inside-out-9187


Videos

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
November 27, 2017
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Citation

King and Lowe (2017a, November 27). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights-9192


Videos

John Wanamaker... We now know which 50% of advertising is wasted

Famous for the quote "half my advertising is wasted, I just don't know which half”, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience – and...

Catalogue: Congress 2017: Visionary
Author: Jackie Lorch
November 27, 2017
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Citation

Lorch, J. (2017a, November 27). John Wanamaker... We now know which 50% of advertising is wasted. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/john-wanamaker-we-now-know-which-50-of-advertising-is-wasted


Videos

Everyone searches!

There are 5.2bn searches on the internet every day! Discover a new big data insight approach, showing the strength of consumer connections across infinite topics.

Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
November 27, 2017
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Citation

Trepanier and Lebudel (2017a, November 27). Everyone searches!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/everyone-searches--9181


Videos

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary
Author: Paul Twite
November 27, 2017
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Citation

Twite, P. (2017a, November 27). Machine learning, digital tracking, and going beyond survey questions to get answers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/machine-learning-digital-tracking-and-going-beyond-survey-questions-to-get-answers


Research papers

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....

Catalogue: Global Qualitative 2017: Back to the future
Authors: Dogus Sipahioglu, Daniela Chiaravalle
November 22, 2017
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Citation

Sipahioglu and Chiaravalle (2017a, November 22). Generate insights on how to communicate a brand new product benefit in a consumer intuitive way. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/generate-insights-on-how-to-communicate-a-brand-new-product-benefit-in-a-consumer-intuitive-way


Videos

Truth telling in today's world

It’s claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these...

Catalogue: Congress 2017: Visionary
Authors: Stephen Carlin, Will Goodhand
November 9, 2017
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Citation

Carlin and Goodhand (2017a, November 09). Truth telling in today's world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/truth-telling-in-today-s-world